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OpenAI integrates AppsFlyer into ChatGPT ads, giving brands install and purchase attribution for the first time
OpenAI has integrated AppsFlyer into ChatGPT ads to enable brands to track installs and in-app activities for the first time. This partnership allows brands like Grubhub to gain insights into app installs, purchases, and subscriptions. The integration enhances the capabilities of ChatGPT advertisements for mobile attribution.
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Key facts, context, and what it means, in one minute.
OpenAI has partnered with AppsFlyer to enable mobile attribution for ChatGPT ads.
Brands can now track installs, in-app purchases, and subscriptions through this integration.
Companies like Grubhub gain new insights into their app marketing performance.
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- OpenAI integrates with AppsFlyer for ChatGPT in-app measurement (Adweek via X) ↗· Adweek
- Grubhub and 40+ brands test in-app measurement in ChatGPT ads ↗· Adweek
- Adweek Commerce vertical ↗· Adweek
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MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
