OpenAI is expanding its marketing and commercial hiring across advertising, growth, content, product marketing, partnerships and market research, with a growing focus on turning its products into a larger business.
The company’s careers listings include 805 open roles across functions, with a sizeable cluster spanning marketing and marketing-adjacent positions.
Among the openings is Audience & Content Growth Lead, SMB Ads, based in San Francisco. The role is focused on building the audience and content strategy for OpenAI’s small and medium business advertising business. The listed compensation is $227,000-$252,000 plus equity.
OpenAI is also hiring for a Content Marketing Manager, Demand Generation. While the title sits within content marketing, the job description gives the role a strong B2B paid-marketing remit. The hire will own global acquisition across paid search, paid social, programmatic, affiliate and emerging channels, working across self-serve and sales-assisted customer journeys.
The role calls for experience in managing significant marketing budgets, driving pipeline and revenue, and working across SMB, mid-market and enterprise segments. It also highlights experimentation, attribution, CRM and marketing automation, as well as the use of AI to improve creative, targeting, reporting and optimisation. The listed compensation is $227,000-$252,000 plus equity.
Another opening, Growth Marketing, Creative and Ad Operations, sits within Applied AI in San Francisco. The position carries listed compensation of $189,000-$265,000 plus equity.
The wider marketing slate includes product marketing roles covering API models and research, ChatGPT Work, cybersecurity, IT administration and governance, research and safety, and product and model launches. OpenAI is also seeking specialists in integrated marketing, developer marketing, content marketing, influencer programmes, webinars and digital events.
Advertising is emerging as another major hiring area. The company is looking for partner marketing managers across AWS, GCP and Oracle, hardware and technology partners, alongside client and agency-facing roles supporting its Ads Solutions business. Other openings cover ad sales, customer success, solutions engineering, ad formats, ads integrity and SMB advertising growth.
There are also roles in marketing science and market research, indicating the company is building out the measurement and insight capabilities needed to support a broader commercial operation.
OpenAI’s India-related openings include a B2B Marketing Lead, India, listed as India Remote, as well as roles such as Product Partnerships Lead, India and account and advertising positions in Delhi and Mumbai.
The India listings do not disclose salary, equity, benefits or other compensation details in the job postings. By contrast, the US-based roles with detailed JDs with specify salary ranges and equity, along with benefits including healthcare, retirement contributions, parental leave, paid leave, learning support and other employee benefits.
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First Published on September 15, 2026, 08:50:10 IST
