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*It has been translated using AI
One of the challenges of young entrepreneurship is the work vacuum. In the case of small stores run by the president without early founders or employees who are difficult to have employees, there are many cases where one person has to take charge of store management, customer response, and inventory management. In particular, the sigh that “there is no one to leave the store” is a common concern among young entrepreneurs regardless of industry when they have to leave the store due to outside schedules or holidays.
SK Shields’ physical security brand ADT Caps shed light on this reality through contents containing the start-up process and daily life of young small business owners. ADT Caps recently introduced the entrepreneurial philosophy and practical concerns of a total of nine young founders in its content “Young Visionary,” which deals with young founders. One of the common concerns that the founders who appeared in the Youngbijunary talked about was anxiety about the time they could not keep the store in person.
Season 3, which was recently released, featured young small business owners from various fields, including Chef Kwon Sung-joon, who was known as “Napoli Matpia” in the Netflix entertainment show “Black and White Cook.” Singer Yozo, who runs an independent bookstore “Bookshop Musa,” Na Eung-sik, director of “Grace Cat Hospital,” and Hong Seung-hyun, CEO of self-studio “Photomatic & 45ID,” run their own spaces in each field. CEO Hong Jung-mi of “I Hate Monday” and CEO Kim Min-jung of “Dokdo Stationery” also manage the store and communicate with customers.
For them, a store is not just a business space. It is a space that shows the brand’s identity and a point of contact with customers directly. As such, it is important to respond to situations that may occur while you are away from the store and to check the space from the outside.
In particular, small business owners who do not have a large number of employees often have to carry out external schedules and operations at the same time. If you keep the store alone without having an employee, it is not easy to fill the work gap. The burden on founders increases as store management is added to sales and customer response that continue until late.
Accordingly, there has been a movement to use security services as a tool to manage stores, not just a device to prevent accidents. The founders who appeared in Youngbisunary explain that they are also using ADT Caps’ security services for store management.
CEO Kim Min-jung, who appeared in season 3, said, “We are using AI CCTV to help customers respond by inquiring about purchases or checking lost items.” Despite the geographical characteristics of Ulleungdo Island, the fact that ADT Caps can respond to on-site dispatch is also a reassuring factor in operating the store.
CEO Hong Jeong-mi is also using a security system to examine the situation of the showroom from the outside. CEO Hong explained that the state of the space can be managed without visiting the store while remotely checking the display, lighting, and space production of the showroom.
Chef Kwon Sung-joon, the main character of season 3, is also using security services in case he is away from the store.
Chef Kwon Sung-joon, who newly opened the restaurant “Vesuvio” in Sindang-dong, Seoul, introduced ADT Caps in preparation for leaving the store on an overseas business trip or outside schedule. In particular, as restaurants, cafes, and private residential spaces are together in one building, it was important to manage them efficiently while maintaining security for each space.
Chef Kwon’s case shows that security is not just a means of preventing theft or accidents for young entrepreneurs. Even when founders with a lot of outside activities are away from the store, they can manage the space and use it as a means to minimize operating gaps.
Young entrepreneurs focus on creating their own brand and building space, but the realistic problem of store management follows in order for the business to settle down stably. In addition to preventing security accidents, daily operations such as checking store conditions and responding to customer inquiries should be taken care of.
ADT Caps provides a service that focuses more on the main job by reducing the burden of store management and operating gaps. It uses AI CCTV and mobile remote management systems to help founders check the situation even when they are not able to keep the store in person. Through this, it is explained that the role of security services is expanding from ‘response after an accident’ to ‘accident prevention and daily store management’. An ADT Caps official said, “We will continue to show services that are practically helpful in store management while examining the daily lives of small business owners.”
