Uh oh, Nvidia has pulled RTX 5080 graphics card from its online store, raising fears the product has been discontinued amid a worsening memory shortage.
Nvidia’s official marketplace is a good place to find potential deals on its GPUs. But early Friday morning, a Reddit user noticed the store had removed the RTX 5080 as an option. Instead, the site surfaces the 5070 Ti as the most powerful entry in the RTX 5000 series.
That’s a worrying sign considering Nvidia also removed the more powerful RTX 5090 from its online store earlier this month. Although Nvidia has insisted the RTX 5090 hasn’t been discontinued, the product has been harder to find at retailers. Asus is selling a few models, but they cost more than $5,000, even though the RTX 5090 debuted at $1,999. Meanwhile, third-party dealers on Newegg and Walmart have been offering the product for around $10,000.
The RTX 5080’s removal comes as graphics card prices have also been skyrocketing. The product originally launched at $999, but the pricing for the various models can now reach well over $2,000. The good news is that the GPU is still in stock at other retailers, including Best Buy and Walmart, but we aren’t sure for how long.
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So far, Nvidia hasn’t responded to a request for comment. But there are rumors that the company is preparing a new version of the RTX 5080, with 24GB of memory, up from 16GB. VideoCardz says the bulked-up RTX 5080 could be introduced in December, with the product launching in January. However, it will likely feature absurd pricing due to the ongoing memory shortage. SK Hynix, one of the leading memory suppliers, expects the shortage to persist through 2030, citing demand from AI data center builders.
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Michael Kan
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Experience
I’ve been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I’m currently based in San Francisco, but previously spent over five years in China, covering the country’s technology sector.
Since 2020, I’ve covered the launch and explosive growth of SpaceX’s Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I’ve combed through FCC filings for the latest news and driven to remote corners of California to test Starlink’s cellular service.
I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.
I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I’m now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I’m always eager to learn more, so please jump in the comments with feedback and send me tips.
Areas of Expertise
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