Northstar Group Inc. acquired a new stake in Salesforce Inc. (NYSE:CRM – Free Report) in the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm acquired 5,492 shares of the CRM provider’s stock, valued at approximately $860,000.
A number of other institutional investors have also recently added to or reduced their stakes in the stock. Commonwealth Retirement Investments LLC acquired a new stake in shares of Salesforce during the 4th quarter valued at approximately $25,000. Key Capital Management INC acquired a new stake in shares of Salesforce in the 4th quarter worth approximately $26,000. Gilpin Wealth Management LLC purchased a new position in Salesforce in the 4th quarter valued at approximately $26,000. Costello Asset Management INC increased its stake in Salesforce by 410.3% in the 1st quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock valued at $28,000 after purchasing an additional 119 shares in the last quarter. Finally, Birchwood Financial Partners Inc. acquired a new position in Salesforce during the fourth quarter worth $28,000. Hedge funds and other institutional investors own 80.43% of the company’s stock.
Key Headlines Impacting Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment:JPMorgan resumed coverage with an Overweight rating and a $250 price target, citing potential acceleration in Salesforce’s core business during the second half of the year. The target implies more than 24% upside from recent levels. JPMorgan bullish Salesforce coverage
- Positive Sentiment:Monness Crespi & Hardt raised its Salesforce price target to $222 from $200 and maintained a Buy rating. UBS and Wells Fargo also reportedly forecast strong appreciation, reinforcing improving sell-side sentiment. Monness Crespi Salesforce price target
- Positive Sentiment:Salesforce’s Agentforce platform is gaining traction, giving the company a way to use its large CRM customer base to compete with Microsoft and Oracle in enterprise “agentic” AI. Salesforce agentic AI analysis
- Positive Sentiment:A Seeking Alpha analysis argues that Salesforce’s $27.1 billion share-repurchase program, equivalent to an estimated 23% net buyback yield, could support earnings-per-share growth. The stock also appears inexpensive at roughly 14 times forward earnings, although buybacks have increased debt. Salesforce buyback analysis
- Neutral Sentiment:Salesforce has recently posted strong momentum, with reports noting three consecutive weeks of gains and substantial one-month appreciation. That run may be encouraging investors, but it also raises the possibility of profit-taking.
- Negative Sentiment:Parnassus Investments indicated that Salesforce has lost favor as AI opportunities shift toward competing or substitute technologies. Other commentary likewise warns that alternative software and AI-native tools threaten Salesforce’s traditional CRM franchise. Salesforce AI competition concerns
Salesforce Stock Performance
Salesforce stock opened at $195.86 on Friday. Salesforce Inc. has a fifty-two week low of $146.32 and a fifty-two week high of $269.11. The company has a market capitalization of $160.41 billion, a price-to-earnings ratio of 22.67, a PEG ratio of 1.09 and a beta of 1.16. The stock has a fifty day moving average of $171.41 and a two-hundred day moving average of $182.28. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79.
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