Chief Marketing Officer Kelly Balderrama
Photo Courtesy of National Land Realty
Posted
Monday,August 24, 20263:36 pm
National Land Realty (NLR), one of the nation’s leading land real estate brokerages, has announced the promotion of Kelly Balderrama to chief marketing officer. Balderrama previously served as the company’s senior director of marketing and has played an integral role in shaping NLR’s marketing strategy, supporting its agents, and strengthening the company’s brand.
Throughout her time with National Land Realty, Balderrama has demonstrated a strong combination of dedication, creativity, and strategic insight. From mentoring the marketing team to developing innovative campaigns, her impact has been felt throughout the organization. Feedback from NLR’s Land Professionals has also highlighted her commitment to helping agents succeed and grow their businesses.
“I’m incredibly grateful for the opportunity to serve National Land Realty in this new capacity,” said Balderrama. “This company has an extraordinary story, a strong foundation and an incredible network of people who care deeply about land and the clients we serve. I’m excited to build upon that foundation, strengthen the connection between our brand, our agents and our customers, and help position National Land Realty for continued growth. It’s an honor to step into this role, and I look forward to what we will accomplish together.”
National Land Realty CEO Doug Adams said the transition represents a new chapter for the company’s marketing efforts and will further strengthen the support NLR provides.
“We’re very excited about the direction our marketing team is taking, and Kelly is the right person to lead us into this next chapter,” said Doug Adams, CEO of National Land Realty. “Our goal is to provide the best possible marketing support and resources for our agents, brokers, and clients, and this change will allow us to take those services to the next level. Kelly understands our business, our people, and the unique needs of the land industry. Kelly’s curiosity and constant desire to always do better makes her the perfect person for this position. I’m excited to see what she and the entire marketing team accomplish together.”
Balderrama’s promotion comes as National Land Realty continues to invest in its brand, technology, marketing capabilities, and nationwide network of Land Professionals. In her new role, she will lead the company’s marketing strategy, focusing on strengthening NLR’s connections with landowners, land buyers, and its growing network of agents, while supporting the company’s continued growth.
