Mich. — The Michigan Department of Health and Human Services has announced that families participating in the Special Supplemental Nutrition Program for Women, Infants, and Children — known as WIC — can now use their benefits online at Meijer stores
Meijer is the first retailer in Michigan to accept WIC benefits for online grocery orders.
Online shopping is available at all 122 Meijer locations in Michigan for curbside pickup or home delivery. Clients can shop for WIC foods using their WIC card and non-WIC foods using a separate payment method, all in the same transaction. Meijer is also offering free home delivery.
“WIC beneficiaries were already able to use their WIC cards for in-store shopping at Meijer and offering online shopping will make it even easier for families to buy healthy foods,” said Amy Epkey, MDHHS acting director. “MDHHS is committed to helping residents put food on the table for their families.”
“We are excited to offer this new service to our clients,” said Michigan WIC Director Christina Herring. “We are continuously looking for ways to improve the WIC shopping experience. Online shopping will allow our WIC families to more easily and quickly access healthy foods while juggling the demands of their everyday life.”
“As a family-owned company, Meijer understands how important it is to make shopping for healthy, everyday foods easy for all families,” said Don Sanderson, chief merchandising and marketing officer at Meijer. “We are proud to be the first retailer to offer this in Michigan, building on our legacy of improving accessibility to customers in Michigan.”
The Michigan WIC Program serves more than 187,000 women, infants, and children each month by providing healthy foods, nutrition education and counseling, breastfeeding promotion and support, and referrals to other programs and resources.
The Michigan WIC Program said it plans to expand online shopping to other retailers in the future. The initiative was made possible through collaboration with Meijer and eWIC processor Fidelity National Information Services / Central Data Processing, with funding from the 2023 WIC Modernization Grant.
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