Mediagene Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Motoko Imada ; hereinafter referred to as Mediagene ) will begin working with its group company, Infobahn Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director, Chairman and President: Hiroto Kobayashi ; hereinafter referred to as Infobahn ), to realize an “AI content marketing support business” that delivers information to both humans and AI. In this initiative, Mediagene will combine its expertise in media operations, including ” Gizmodo Japan ” and ” Business Insider Japan ,” with Infobahn ‘s expertise in supporting corporate communication. The aim is to build a business that comprehensively supports everything from analyzing visibility in AI search to formulating and producing content strategies and continuously verifying their effectiveness. Through creating a system that appropriately delivers information not only to humans but also to AI, both companies will contribute to improving the brand value of companies in the AI era
Brand communication is undergoing a major transformation due to the widespread adoption of generative AI
Currently, a significant structural transformation is underway in the field of corporate brand communication. As users’ means of gathering information become more diverse and sophisticated through AI, it is essential that brand messages are not only “read by humans” but also “correctly learned and quoted by AI.” Now that AI is becoming the primary information gathering interface for users, it is extremely important not only to “guide users to the site” but also to “ensure that information is displayed correctly in the AI’s responses.”
In particular, because generative AI inherently references multiple sources, it is said that it references and quotes not only primary information disseminated by companies, but also objective information from third-party media
With the arrival of this “AI search era,” we believe that advertisers and the market have entered a phase where media outlets are required to demonstrate “true influence,” a new value criterion that does not rely solely on page views. Therefore, we have been exploring models that allow us to coexist with AI as quickly as possible
Against this backdrop, Mediagene , a media operations company, and Infobahn , a communication support company, have decided to leverage their respective strengths to develop a comprehensive AI-era content marketing support business
Mediagene is seeing a surge not only in customer acquisition but also in AI-generated traffic
Mediagene operates a group of media outlets boasting 100 million monthly page views, fostering diverse and segmented communities on a regular basis. This not only establishes connections between companies and brands and users, but also provides advertising options that emphasize storytelling
Furthermore, each media outlet has been using TollBit, an AI data licensing platform, since last year, and we have observed a sharp increase in AI-driven access demand to our major digital media outlets from the fourth quarter of 2025 to the first quarter of 2026 (*)
<Demand growth as ofthe release dated June 11 >
- Sirabee(Entertainment Category): Explosive growth with a 103.8% increase compared to the previous period. Ranked in the top 4.9% within the category and in the top 10.1% within Asia.
- Business Insider Japan(News Category): Increased by 4.4% compared to the previous quarter, ranking in the top 11.6% within Asia.
- Lifehacker Japan(Lifestyle Category): Recorded an 11.4% increase compared to the previous period.
- Roomie (Lifestyle Category): Recorded stable growth with a 19.2% increase compared to the previous period.
- Digiday Japan (Business & Finance Category): Showed significant growth, up 43.8% compared to the previous period.
In today’s world, where users’ information acquisition behavior is increasingly shifting towards AI-driven methods, we believe the influence of our media portfolio extends to generative AI, increasing its advertising value
*Calculated based on data provided by TollBit
Infobahn has been evolving content marketing to keep up with the times
Infobahn has been supporting content marketing since its early days in the 2000s, providing strategic owned media management that adapts to changing times. We have a wealth of experience and know-how in accurately articulating the value and messages of companies across diverse industries and sectors, and in formulating and executing communication strategies to effectively deliver them to users. With the widespread adoption of generative AI, we now offer plans that strategically utilize generative AI throughout the entire process (strategy planning, content creation, and effectiveness measurement/improvement), while providing support from expert members in editing, design, and other areas
< Initiatives announced in the press release dated August 28th >
- Strategy Planning Phase: Based on AI-powered market and competitor analysis, we develop a comprehensive and highly effective communication plan by designing personas and customer journeys based on design research, and adding insights from experienced planners.
- Content Creation Phase: As before, content directors, who constantly observe user behavior and trends, play a crucial role in planning, conducting interviews, fact-checking, and ethical risk management to convey the company’s message. In this process, generative AI is introduced to support the creative process by ensuring logical structure and consistency in writing.
- Effectiveness Measurement and Improvement Phase: We utilize AI in data analysis to comprehensively analyze the effectiveness of content. By discovering new insights and driving improvement cycles based on these insights, we maximize the results of owned media and content marketing.
Furthermore, we are quick to adapt to changes in search behavior driven by generative AI, and we incorporate communication that values both humans and AI into our strategic design
Four steps in AI content marketing combining both companies
The “AI Content Marketing Support Business” developed by both companies will be implemented in the following four steps to enable optimal communication of the company’s intended message to both humans and AI
Step 1: AI Visibility Survey
We conduct a detailed investigation into how AI is currently mentioning and evaluating the target brand. We then identify the “gap” between the results and the original message the company wants to convey.
Step 2: Content Strategy Formulation
Based on the gaps highlighted in Step 1, we identify the issues and formulate a content strategy to guide both human perception and AI references in the right direction to resolve them.
Step 3: Based on the strategy from the pre-content creation
step, we will create and distribute the actual content. In addition to traditional methods such as “sponsored posts” and “owned media management,” we will provide a combination of methods tailored to your needs, including “Markdown content for LLM” which is structured to facilitate AI crawling.
Step 4: Comprehensive Analysis
This step involves a comprehensive analysis of how the published content was read and impacted by both humans and AI. The extent to which the gaps identified in Step 1 have been bridged is measured, leading to continuous improvement.
Through these steps, we will strongly support communication activities that enable companies and brands to connect with users correctly and deeply, even in the age of AI
Inc.MediageneAbout
for millennialsBusiness Insider Japan, includingGizmodo Japan,” the lifestyle media “Roomieoutlets targeting specific communitiesLifehacker Japanthe pre-order e-commerce site “CoStoryfourCommerce.” Through a total of 21 brands, it provides information and experiences that enrich the lives of its readers.
▼InfobahnAbout
We are a value creation partner that realizes the enhancement of corporate social value through creativity. Since our founding in 1998, starting with a publishing business, we have been supporting companies in solving their challenges based on the power of “editing” and “design”. Centered on the production and operation of owned media, we provide comprehensive marketing and communication support that creates ideal customer experiences by discovering and communicating the “stories” within companies. In addition, we continue to expand the scope of our business by providing tangible and intangible design support services tailored to objectives such as product and service development, vision formulation, human resource development, and organizational culture building.
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Co.Mediagene
