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Quick commerce firms cross 9M daily orders
Quick commerce has hit a new daily-order high, with 9.5 million orders now flowing through the country’s biggest platforms.
The order race:The milestone comes with the leaderboard still in flux, as the established trio faces a stronger pack of challengers.
- Blinkit leads with 3.4–3.6 million daily orders, followed by Zepto at 2.4–2.6 million and Instamart at 1.3–1.45 million, according to August data from Datum Intelligence and industry sources.
- Zepto has widened its lead over Instamart, afteralready moving ahead on daily orders, monthly active users and dark stores, as we reported earlier.
The market has scaled rapidly: Blinkit, Zepto and Instamart together processed 4.15–4.45 million orders a day in March 2025, while the top five platforms were at about 4.8 million.
New challengers arrive:The old guard still commands most orders, but the e-commerce giants are making their presence felt.
- Flipkart Minutes has crossed 1 million daily orders, while Amazon Now is at 600,000–700,000, data showed.
- Amazon has been pushing hard to build scale, expanding its dark-store network and using offerssuch as Rs 100 cashbackon a Rs 300 order to attract customers.
Together, the two ecommerce-backed platforms now account for a meaningful share of the six-player market, putting more pressure on Blinkit, Zepto and Instamart.
Bigger baskets beckon:The next trick is to make all those deliveries more valuable, not simply more frequent.
- Blinkit, Zepto, Instamart, Flipkart Minutes and Amazon Now areexpanding into premium and gourmet groceries, including imported foods, specialty beverages and higher-priced products.
- The economics vary sharply: Instamart’s average order value was Rs 691, Blinkit’s Rs 518 and Zepto’s roughly Rs 300–350 in the latest reported periods.
The festive season will now test whether the infrastructure can keep pace, with platforms preparing for higher order volumes and a fresh surge in gig-worker demand.
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