Key takeaways
Marketing coordinator salaries vary based on experience, education, industry, and location.
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In the United States, the median total pay for a marketing coordinator is approximately $66,000 annually, according to Glassdoor [1].
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Marketing coordinators often balance administrative support with hands-on work, including content creation, event coordination, digital marketing, and performance tracking.
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You can build a foundation for a marketing coordinator role by earning a bachelor’s degree and developing skills in areas like digital marketing, social media, and campaign planning.
Learn more about what marketing coordinators do, how pay varies, and what influences your career growth in this role. If you’re ready to start building digital marketing skills, enroll in the Google Digital Marketing & E-commerce Professional Certificate. In around six months, you can earn a shareable certificate.
What do marketing coordinators do?
Marketing coordinators manage the planning and execution of marketing projects, such as social media campaigns or web content. In some cases, you have more of an administrative role working within a larger team. You may also do more hands-on work, such as creating website content, planning event calendars, and designing marketing materials. Furthermore, you could assist in monitoring sales performance while investigating current market trends.
Marketing coordinator duties and responsibilities
Depending on the company you work for and how many team members you have, the exact roles and responsibilities you have as a marketing coordinator will vary. You may spend time collecting data and researching the market to identify opportunities or marketing strategies. You could help execute marketing events and activities, from attending trade events to writing ad copy. In this role, you may also implement digital marketing strategies and monitor metrics like search engine optimization (SEO).
What is the average marketing coordinator salary?
According to various career aggregate websites, the average marketing coordinator salary in the United States can vary. It may be around $66,000 or around $48,000, according to Zippia [1, 2]
Factors that impact the average salary for marketing coordinators
Average salaries for marketing coordinators vary across the US. Factors like your highest level of education, the number of years you’ve worked in similar roles, and where you live and work geographically will play a role in the exact amount of money you make. Take a closer look at each of these variables below.
Education
Typically, higher education levels equate to higher levels of work you’re qualified for. In some cases, this higher level of education can also translate into a higher salary. According to Zippia, 80 percent of marketing coordinators have earned a bachelor’s degree, 8 percent have an associate degree, 7 percent have a master’s, and 5 percent have a high school diploma or another degree [3].
Additionally, Zippia offers insight into how education can affect the average salary of a marketing coordinator, as follows [2]:
Experience
An experienced marketing coordinator will typically earn more than an entry-level marketing coordinator. Gaining experience in this or similar roles can help you increase your earning potential. The following salary data shows the median total salaries marketing coordinators earn based on years of experience, according to Glassdoor [1]:
Industry
Many different industries engage in marketing, and the type of industry you work in is another factor in how much you can expect to earn as a marketing coordinator. Zippia offers a breakdown of the average marketing coordinator salary by industry, and the top industries with the highest salaries are as follows [2]:
Location
Geographic location will also affect the average marketing coordinator salary.
Examining the average marketing coordinator’s salary by city can help you better understand how much you might earn in your area.
Highest-paying states
The five highest-paying states for marketing coordinators are [2]:
Lowest paying states
The lowest-paying states for marketing coordinators are [2]:
Company
Which company you work for is also a factor that could affect the amount of money you earn. According to Glassdoor, the median total pay for marketing coordinators at some of the highest paying companies is [1]:
How to become a marketing coordinator
Entering this profession requires a robust skill set and (usually) a bachelor’s degree. As a marketing coordinator, you may specialize in one or more areas of marketing or gain a broad set of skills that encompass them all, which you can explore while getting a degree.
1. Obtain a bachelor’s degree.
You’ll likely need to get your bachelor’s degree to enter the field as a marketing coordinator. Although joining the field with alternative credentials is possible, employers usually ask for a bachelor’s degree. Typical areas of study for marketing coordinators include business, marketing, communication, and English.
2. Strengthen your marketing skills.
To start a career as a marketing coordinator, you will need to gather marketing skills either as part of your education or through additional training.
Marketing coordinator job outlook
Although the US Bureau of Labor Statistics (BLS) does not call out marketing coordinators individually, it does list an overall growth rate of 6 percent for advertising, promotions, and marketing managers from 2024 to 2034. This forecast translates to roughly 36,400 annual job openings, on average, throughout the forecast period [<a href="https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm” rel=”nofollow noopener” target=”_blank”>4].
Similar job titles
Are you interested in marketing coordination but open to similar positions in the field? The following are three other job titles that require skills comparable to those of a marketing coordinator.
1. Marketing events coordinator
Requirements: Bachelor’s degree in business, marketing, communication, public relations, or related field
As a marketing events coordinator, you will be responsible for planning and executing marketing events, maintaining vendor (supplier or service provider) relationships, and monitoring expenses. Specifically, you could be responsible for planning a calendar of events in accordance with vendors, staff, and other stakeholders. Depending on the position, you may be responsible for different areas of marketing, such as digital marketing or social media promotion, particularly regarding the events you are planning.
2. Marketing administrator
Requirements: Bachelor’s degree in business, marketing, communication, psychology, or related field
As a marketing administrator, you will work with a creative team to design promotional materials, find ways to increase profit, and monitor industry trends and consumer behavior patterns. You will also help shape and manage marketing activities, including digital marketing, social media promotion, website management, and organizing new marketing campaigns.
3. Marketing communications coordinator
Requirements: Bachelor’s degree in communication, business, marketing, English, or related field
The marketing communications coordinator role entails working closely with promotions and communications teams to facilitate public and media relations. Your essential job duties revolve around managing the company’s brand image. This may include evaluating website and marketing performance using analytical tools such as Google Analytics or managing social media mentions of your organization. You will develop content, work with search engine optimization, and complete other tasks to help promote brand awareness.
Explore our free resources for marketing professionals
Exploring a new career path in marketing? Subscribe to our LinkedIn newsletter, Career Chat, to keep up with industry trends and insights. Or, take a look at these free digital marketing resources to keep learning more:
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