Amman, Sept 21 (Petra) — The Jordan Strategy Forum (JSF) said on
Monday that artificial intelligence (AI) adoption is experiencing
rapid growth, emphasizing that its true value depends on how
effectively companies deploy the technology to drive business
innovation and heighten competitive edge.
In a newly published paper titled “The Nature of AI Use in Jordanian
Companies,” the think tank highlighted the private sector’s current
level of AI integration across business operations.
According to a JSF statement issued Monday, the findings draw on a
survey of 4,205 registered private-sector enterprises operating
across seven countries: Jordan, the United States, India, Kenya,
Mexico, Nigeria, and Thailand.
The forum noted that the depth of AI adoption varies significantly
across borders, particularly regarding advanced applications utilized
for business development, operational decision-making, and commercial
process automation.
JSF emphasized the critical need for local enterprises to maximize
productivity gains from AI tools. To achieve this, the forum urged
Jordanian businesses to broaden their awareness of available AI
capabilities and systematically integrate these technologies directly
into their core production processes.
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