Manama, Bahrain – Investcorp Technology Partners (“ITP”), the technology investment arm of leading global alternative investment firm Investcorp, today announced that it has acquired a majority stake in Connectif, a fast-growing provider of omnichannel marketing automation solutions. The investment, which marks ITP’s first in Spain, will enable Connectif to cement its position as one of Europe’s leading companies in this space and further scale its operations.
Connectif empowers businesses to understand, engage, and convert shoppers across e-commerce channels. Leveraging artificial intelligence and a data-first architecture, its unified platform analyses customer data and activates real-time insights, allowing brands to deliver personalised shopping experiences that improve satisfaction, increase conversion rates, as well as build loyalty. Connectif has supported more than 3,000 brands across the fashion, technology, health and beauty, home, and pet care sectors, facilitating over 25 million orders annually.
The investment underscores ITP’s commitment to partnering with founder-led technology companies that deliver mission-critical B2B solutions across software, data analytics, cybersecurity, and fintech. Connectif marks the sixth investment from Investcorp Technology Partners Fund V, following investments in HWG Sababa, Unifyr, NetRom Software, VEDA and Shine.
Georg Knoflach, Managing Director at Investcorp Technology Partners, said: “The way businesses engage with customers is undergoing a fundamental transformation driven by data and artificial intelligence. We believe Connectif is exceptionally well-positioned to benefit from these trends through its differentiated data-first platform, strong product capabilities and customer-centric culture. We have been particularly impressed by the management team’s vision, execution and commitment to innovation. We look forward to partnering with the company as it continues to scale its platform, expand internationally and strengthen its position as a leading provider of customer engagement solutions.”
Mohammed AlSada, Head of Kuwait, Bahrain and Qatar Markets, said: “Our investment in Connectif reflects Investcorp’s continued commitment to identifying attractive opportunities in high-growth sectors and expanding our presence across international markets. As technology continues to transform industries and create new opportunities, we see significant potential in innovative businesses with strong fundamentals and clear growth prospects.”
Andreas Di Palma, Founder and Chief Executive Officer of Connectif, said: “Our mission has always been to help brands unlock the true potential and value of their customer data to build deeper, more meaningful relationships. We are thrilled to partner with ITP, which has extensive experience in the technology sector and a long track record in supporting companies like us to expand. We look forward to working alongside ITP to build on our success and enter our next chapter of growth.”
Additional details of the transaction are not disclosed.
Investcorp is a global investment manager specializing in alternative investments across four asset classes: Private Equity (Mid-Market Buyouts, Growth Investments, and GP Staking), Real Assets (Infrastructure and Real Estate), Credit (CLOs, Broadly Syndicated Loans & Structured Credit, and Middle-Market Direct Lending), and Liquid Strategies (Absolute Return Investments and Insurance Asset Management).
Since our inception in 1982, we have focused on generating attractive returns for our clients and seeking to create long-term value in our portfolio companies by adopting a disciplined investment process, employing talented professionals, and utilizing the resources of a global institution with an innovative approach.
We invest capital in our products and strategies, aligning interests with our clients and other stakeholders. We pursue sustainable value creation through our investments and in the communities in which we operate and take pride in partnering with clients to deliver tailored solutions for their needs.
Today, Investcorp manages approximately $64 billion in assets, including assets managed by third party managers. Investcorp has 14 offices in the US, Europe, GCC and Asia, including India, China, Japan and Singapore, and employs approximately 500 people from 50 nationalities globally.
For further information, visit www.investcorp.com and follow us @Investcorp on LinkedIn, X and Instagram.
Connectif is a customer data platform and AI-powered marketing automation provider built specifically for ecommerce. The platform gives marketing teams a single place to unify customer data, orchestrate omnichannel journeys across email, web, app, push, SMS, WhatsApp and physical stores, and uses AI to reduce the manual work behind campaign creation, segmentation and performance analysis. Connectif’s agentic AI assistant helps teams go from idea to live campaign in minutes, generating content, building audience segments, creating workflow logic and surfacing in-depth actionable insights. Headquartered in Spain, Connectif integrates with all leading ecommerce platforms and is trusted by thousands of ecommerce brands across Europe and America.
Media Contacts
Firas El Amine
felamine@investcorp.com
