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On September 9, Apple will hold its first product launch under new CEO John Ternus, unveiling a foldable iPhone with the stock hovering near a record high around $320 a share. Moments like this tend to stir the same question for anyone who has watched the company climb: what if I had bought in years ago? Put $100 into Apple at the start of 2010, and by late August 2026 you would be sitting on roughly $4,180.
How Much $100 in Apple Stock in 2010 Is Worth Today
A $100 investment in Apple in early January 2010 would be worth about $4,180 as of late August 2026.
That is a gain of roughly 4,080%, or about 42 times your original money.
The reason comes down to price: Apple’s split-adjusted shares cost around $7.65 at the start of 2010, and the stock closed at $319.70 on August 28, 2026.
At $7.65 a share, $100 bought you a little more than 13 shares.
Those same 13 shares are worth about $4,180 today, and that figure does not yet count dividends.
Apple began paying a dividend in 2012, and reinvesting those payments along the way would push the total closer to $5,000.
Why the Share Price Looks Deceiving
Look up Apple’s stock price in January 2010 and you will see a number around $214, not $7.65.
Both are correct, and the gap between them is explained by stock splits.
A stock split increases the number of shares each investor owns while lowering the price of each share, leaving the total value unchanged.
Apple has split its stock twice since 2010: seven for one in June 2014, and four for one in August 2020.
Multiply those together, and a single share bought in early 2010 has become 28 shares today.
So the roughly $214 share you would have bought in 2010 is really 28 shares now, which is why the split-adjusted entry price works out to about $7.65.
That is the number that matters when you line it up against today’s price of $319.70.
What Pushed Apple So High
Apple was worth less than $200 billion at the start of 2010, before the iPad even existed.
Steve Jobs introduced the first iPad later that same month, and the iPhone was still years from becoming the best-selling product in company history.
Since then, iPhone sales, a services business that now generates more than $100 billion a year, and enormous stock buybacks have driven the company’s value to about $4.67 trillion.
Apple reported $109.4 billion in revenue in its June 2026 quarter alone, up 16% from a year earlier.
Tim Cook, who ran the company for that entire 16-year stretch, delivered a return in the thousands of percent before handing the job to Ternus.
