G2A.COM, the world’s largest digital marketplace, serving more than 35 million users across 180 countries, has reported a 35% year-on-year increase in antivirus and security software orders, surpassing growth in VPN orders.
Released during Cybersecurity Awareness Month, the marketplace’s data shows that antivirus and security software represented 43% of cybersecurity-related orders during the reporting period, compared with 39% during the corresponding period in 2025. Overall orders for cybersecurity products rose by 24%.
Although VPNs remain the larger category, antivirus and security software are capturing a growing proportion of purchases on G2A.COM. The figures suggest that consumers are expanding their focus beyond privacy and secure connectivity to include more comprehensive protection for their devices, accounts and digital activities.
This shift comes amid an evolving global cyber threat landscape. According to the European Union Agency for Cybersecurity (ENISA) Threat Landscape 2026, ransomware remains the most impactful type of cyber incident in the short term, while social engineering continues to be widely used to exploit trust.
“What we’re seeing is a shift from privacy-first protection towards a more layered approach to cybersecurity” said Adrian Podkaminer, Chief Information Security Officer at G2A.COM. “As people move between more devices, accounts and digital services, effective cybersecurity increasingly depends on different safeguards working together rather than relying on a single solution.”[DS1]
The marketplace data from G2A.COM indicates that consumers are becoming more proactive about protecting their digital lives, while continuing to expect businesses to share responsibility for security. The Trust in Digital Commerce report, based on a survey by G2A.COM and Juniper Research involving 9,000 consumers across nine countries, found that half of respondents consider e-commerce sites primarily responsible for security. A further third assign that responsibility to banks and payment providers, while 20% believe consumers themselves are responsible.
At G2A.COM, this shared responsibility is reflected in practical security measures designed to make transactions safer. These include seller verification, Know Your Customer (KYC) and Know Your Business (KYB) checks, AI-supported fraud prevention and continuous monitoring.
Cybersecurity Awareness Month provides an opportunity for consumers to reassess the security tools they use and the everyday practices that help safeguard their accounts. G2A.COM recommends that users:
- Secure important accounts: Use strong, unique passwords and enable multi-factor authentication wherever available, particularly for email, shopping and payment accounts.
- Keep devices updated: Install operating system, browser and application updates promptly.
- Check before clicking: Exercise caution with unexpected login requests, downloads and urgent payment messages. Navigate directly to the official website or app instead.
- Understand the protection purchased: Review the coverage offered by a security product, confirm its compatibility with existing devices, and check applicable subscription and renewal terms.
G2A.COM is the world’s largest marketplace for digital entertainment, serving over 35 million users from 180 countries with more than 200 million visits in 2025. As a true gateway to digital entertainment and a rapidly evolving digital ecosystem, G2A.COM gives access to over 125,000 digital offerings, including vouchers, games, DLCs, in-game items, and non-gaming items such as gift cards, subscriptions, software, or e-learning, sold by sellers from all over the world. A compliance-driven organization audited by Deloitte for over a decade, G2A.COM is a leader in online security, recognized by the prestigious American CNP Award alongside industry giants like Microsoft and PayPal. Today, the company is a key gateway for recognized global brands, leveraging its scalable infrastructure to drive the next phase of e-commerce through agentic AI and global M&A – continuously expanding its role as the Gate 2 Adventure in the digital world.
