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The Early Scale: Dreamforce Focuses on AI, But Lacks Concrete ROI Data
Businesses across industries are navigating a transformative phase in AI but with mixed returns. While universal AI adoption is a bold step, proving its effectiveness remains tricky. In tech, construction, and marketing, the theme is clear: adoption has outpaced ROI, forcing leaders to rethink their strategy. Being first to market with AI may win headlines, but does it win business?
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MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
