This Vietnamese Women’s Day, October 20th, let’s listen to the insights shared by the two female founders behind the OLV and Nệm Sơn brands about their journey in developing their e-commerce businesses, reaching more customers, and seeking new growth opportunities on Shopee.
Báo Phụ nữ Việt Nam•20/10/2026
Building a brand requires not only a quality product but also the ability to understand consumer needs, adapt to market changes, and define a long-term strategy.
These are the key factors that have played a crucial role in the business journeys of Ms. Nguyen Hoang Thanh Nga, Co-founder and Brand Manager of OLV, and Ms. Nguyen Thi Hong Thuy, Co-founder of Son Mattress brand.
Despite having different starting points, both proactively leveraged e-commerce to reach a wider potential customer base, strengthen their business operations, and gradually realize their corporate goals. The stories of Ms. Thanh Nga and Ms. Hong Thuy are proof of the proactive spirit, experience, and determination of Vietnamese female entrepreneurs on their journey to seize opportunities for brand development in e-commerce.
OLV: Developing a fashion brand that closely aligns with customer needs.
Founded in 2015, sisters Thanh Hang and Thanh Nga aimed to build a fashion brand that caters to the diverse needs of women, from work and school to casual outings and parties.
Recognizing the potential of online shopping, OLV started doing business on Shopee in 2017. During the 2020-2021 period, when the pandemic posed many challenges to traditional business operations and more and more consumers shifted to online shopping, OLV’s Shopee store became an important channel for the brand to reach customers and maintain growth momentum.
According to Ms. Thanh Nga, this period also strongly demonstrates the potential of e-commerce, thereby creating motivation for brands to continue investing in online business activities.
“One of the challenges of doing fashion business on e-commerce platforms is that customers cannot directly experience the product before buying. Therefore, from the very beginning of our online business, we have focused on investing in product images and providing detailed size charts. In recent years, OLV has also intensified its livestreaming activities on Shopee, helping customers to visually observe the fabric quality and fit, making it easier to visualize the product and make a suitable choice,” Ms. Thanh Nga shared.
In addition, OLV also leverages Shopee’s tools to gain a better understanding of user shopping behavior and trending products. This information helps the brand adjust its production plans and product catalog to better match actual demand.
OLV also leverages additional programs on Shopee such as double-day sales campaigns, Flash Sales, and advertising, while combining Shopee Live, Shopee Video , and affiliate marketing to showcase collections and interact with customers through various channels.
The efforts of Ms. Thanh Nga and her team have yielded positive results. Accordingly, OLV’s revenue on Shopee in the first half of 2026 increased nearly threefold compared to the same period.
In the future, OLV plans to expand its product portfolio and aim to become one of the leading fashion brands on Shopee. Based on practical business experience maintaining a unique brand identity, ensuring product quality, and flexibly adapting to user demands are essential factors for long-term growth in e-commerce
Son Mattress: Transforming from an experienced manufacturing brand to the e-commerce race.
With over 20 years of experience in mattress manufacturing, including more than 15 years specializing in natural latex mattresses, Ms. Nguyen Thi Hong Thuy continues to seek new directions to develop Son Mattress – the business and passion she and her husband have built together. In June 2025, Ms. Thuy decided to significantly invest in Son Mattress’s Shopee store, bringing the brand’s products to a wider range of customers nationwide.
Recognizing that consumers may have difficulty choosing high-value mattress products without being able to see and experience them firsthand, Son Mattress focuses on providing transparent information about technical specifications, quality certifications, and production processes. The brand also develops its own packaging standards, combined with Shopee’s bulky shipping method, contributing to an enhanced shopping experience for users.
Furthermore, Ms. Hong Thuy also recognized the effectiveness of interacting directly with customers through Shopee Live. “I was most impressed with Shopee Live because it’s a tool that helps us interact directly, quickly answer questions, and advise customers on how to choose the right mattress. At the same time, combining livestreaming with Shopee’s promotional programs also encourages users’ purchasing decisions, thereby significantly increasing the conversion rate for our store,” she said.
Customer feedback plays a crucial role in the growth journey of Son Mattress on Shopee. For Ms. Hong Thuy, the first reviews from buyers are a particularly meaningful milestone, providing useful information about customers’ real-life experiences and encouraging the team to continue improving products and services. To date, Son Mattress’s store on Shopee has received over 1,500 product reviews, averaging 4.9 out of 5 stars.
In the coming period, Son Mattress aims to consolidate its business operations, boost marketing, and improve after-sales service. For Ms. Thuy, this is an important step in building an increasingly strong brand and continuing to meet customer needs.
Despite choosing different paths, Ms. Thanh Nga and Ms. Hong Thuy both utilize their experience and understanding of customers to develop their brands and seek new business opportunities.
With support from Shopee’s tools and programs, both OLV and Nệm Sơn brands are continuing to build on their achievements, aiming for the next phase of growth. The stories of Ms. Thanh Nga and Ms. Hong Thuy also show that e-commerce is opening up new opportunities for Vietnamese brands, creating conditions for more and more businesses to develop long-term.
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