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Demand Gen Report’s 2026 sales-marketing alignment survey makes the SLA the new procurement line item for RevOps
Demand Gen Report has launched its 2026 alignment benchmark survey, which focuses on sales-marketing alignment. The survey emphasizes treating lead handoff service level agreements (SLAs) like system requirements rather than cultural initiatives.
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Key facts, context, and what it means, in one minute.
Sales-marketing alignment is increasingly being recognized as key to RevOps success.
SLAs are now considered critical procurement line items in the operational strategy of revenue teams.
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- Demand Gen Report: “Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey” (Aug. 20, 2026) ↗· Demand Gen Report
- Demand Gen Report: Survey link referenced in post (SurveyMonkey) ↗· SurveyMonkey
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