Danielle Doyle
Account Director
GMR Marketing
Born:Central Islip, N.Y.
Education: Johnson & Wales University, B.S., sports, entertainment and event management
Danielle Doyle has strengthened GMR Marketing’s Olympic and Paralympic business, streamlining global activations and building an AI-powered growth platform that tripled the agency’s capacity to pursue new opportunities.
My For You Page is … :A mix of NWSL highlights, recipes and travel videos.
Social cause I’m passionate about: The growth of women’s sports matters deeply to me. As a competitive athlete, I’ve seen the disparities firsthand and want to help advance visibility and opportunity.
How I consume sports content:I consume some live sports broadcasts and then predominately catch up on social media.
When I’m off the clock … : I spend time with friends exploring new neighborhoods and restaurants.
How my expectations of a job in sports business matched reality: Working in sports may seem glamorous, but those big moments are made possible by long hours of hard work behind the scenes. I’ve found that effort makes being part of the marquee moments even more rewarding.
Aspect of sports business I find most exciting:The constant change. Every day there is an update on athletes or how a team is operating that, as our clients’ subject matter experts, it’s important we keep a pulse on. It means our POVs are constantly evolving to keep up with the pace of the industry.
Impact of Gen Z sports viewing habits on live events:Gen Z’s preference for short-form content is changing how leagues and broadcasters engage with them. Real-time highlights, live social coverage of big plays and fresh ways to hold attention during traditional broadcasts are increasingly important.
What I’m watching in sports business: AI’s impact on how athletes are evaluated at the team level and how that will impact their marketability with sponsors.
You’d be surprised to know that I … :Have my minor in sommelier.
