With a market size of approximately US$31 billion in 2025, e-commerce is becoming a crucial driver of Vietnam’s digital economy. However, to maintain its growth momentum and contribute more effectively to the goal of double-digit economic growth, this sector needs to shift from growth in scale to improving quality, operational efficiency, and competitiveness. In this context, the connection between the government, educational institutions, and businesses plays a vital role in unlocking resources, developing human resources, and promoting innovation.
Bộ Công thương•24/10/2026
On October 23rd, in Ho Chi Minh City,the Ministry of Industry and Trade,in collaboration with Ho Chi Minh City University of Technology (HUTECH), the Saigon Business Association of Ho Chi Minh City, and the Vietnam E-commerce Association (VECOM), organized the forum “Developing Entrepreneurial Capacity in the Digital Age”. The forum emphasized the need to strengthen connections between the government, universities, and businesses to promote the effective and sustainable development of e-commerce, contributing to the goal of double-digit economic growth.
E-commerce is becoming one of the key drivers of Vietnam’s digital economy. By 2025, the market size is projected to reach approximately US$31 billion, a 25.5% increase year-on-year, accounting for about 11% of total retail sales of goods and consumer services revenue.
To maintain its growth rate and make a practical contribution to double-digit economic growth, e-commerce needs to shift strongly from scaling up to improving productivity, quality, efficiency, and competitiveness. In this context, strengthening the linkages between the State, educational institutions, and businesses is identified as a crucial direction to connect policies, knowledge, and market resources.
According to the orientations discussed at the forum, the State plays the role of creating institutions, perfecting the legal environment, and supporting the development of digital infrastructure; schools focus on training human resources, research, and technology transfer; and businesses play a central role in applying, innovating, and developing digital business models.
At the forum, Dr. Le Hoang Oanh, Director ofthe E-commerce Department(Ministry of Industry and Trade), stated that it is necessary to focus on improving the institutional framework, enhancing compliance capacity, and creating a favorable environment for businesses to effectively exploit opportunities from e-commerce. In particular, connecting policies with training and business practices is crucial for improving competitiveness and the quality of growth.
From the perspective of the business community and associations, Dr. Lu Nguyen Xuan Vu, Chairman of the Saigon Business Association of Ho Chi Minh City, and Mr. Nguyen Tan Phong, Vice Chairman of VECOM, emphasized the role of strategic thinking, leadership capacity, and adaptability of entrepreneurs in the digital age. Strengthening connections between businesses, training institutions, and experts will contribute to human resource development, sharing management experience, and promoting the application of technology in practice.
Associate Professor Ngo Cao Cuong, Vice Rector of Ho Chi Minh City University of Technology (HUTECH), believes that e-commerce plays a crucial role in innovating business methods, expanding markets, and enhancing the competitiveness of enterprises. In this context, the university needs to strengthen the connection between training and practical needs, focusing on developing skills in e-commerce, digital management, data analysis, and AI applications. This will contribute to narrowing the gap between education and the labor market, developing high-quality human resources to meet the demands of thedigital economy.
At the forum, delegates focused on discussing changes in e-commerce policies, the need to improve governance capacity, legal compliance, and the application of technology in business operations.
The E-commerce Lawof 2025, effective from July 1, 2026, along with its implementing guidelines, creates a new legal framework for business activities in the digital environment, clarifying the responsibilities of sellers, e-commerce platforms, and entities participating in livestreaming sales and affiliate marketing. The improvement of this institutional framework aims to build a transparent and fair business environment, protect consumer rights, and create conditions for businesses to innovate and develop sustainably.
In addition, delegates discussed solutions for applying AI, multi-channel sales management, data mining, and enhancing human resource capabilities to help businesses optimize costs, improve operational efficiency, and increase competitiveness.
In particular, coordination between management agencies, training institutions, associations, and businesses needs to be concretized through needs-based training programs, support for digital transformation , expert networking, and technology solution transfer, especially for small and medium-sized enterprises.
During the period 2026-2030, e-commerce development needs to be linked with digital transformation, green growth, regional linkages, and the expansion of cross-border e-commerce. Strengthening connections between the government, educational institutions, and businesses, and linking institutional reform with human resource training and digital transformation, will contribute to making e-commerce a crucial growth driver, making a positive contribution to the country’s double-digit economic growth target.
Original article
https://moit.gov.vn/tin-tuc/bo-cong-thuong-thuc-day-ket-noi-ba-nha-phat-trien-thuong-mai-dien-tu.html
