China’s evolution of commerce beyond traditional online shopping increasingly influencing buyers – Chinadaily.com.cn
China’s evolution of commerce beyond traditional online shopping increasingly influencing buyers
China’s live-streaming, social commerce and quick commerce models are increasingly influencing the way consumers discover and buy products around the world, a leading consumer intelligence company NielsenIQ said in a report on Monday.
China’s live-commerce market reached about $900 billion in 2025, approaching the size of the entire US e-commerce market The Commerce Revolution: Where East Meets West
The Asia-Pacific accounted for about 55 percent of global e-commerce revenue, while 59 percent of consumers in the region said they already purchase products through social platforms, the report said.
China’s social commerce market is projected to reach $1.8 trillion by 2030, it added.
The figures highlight the evolution of commerce beyond traditional online shopping into connected ecosystems where content, community, media, payments and fulfillment work together, according to the report.
“China remains one of the world’s most dynamic commerce markets,” Ryan Zhou, managing director of NIQ China, said. “The speed and scale of innovation in China offer important lessons for brands seeking to anticipate how commerce will evolve in other markets.”
Live commerce, social commerce and quick commerce models pioneered and scaled in China are increasingly influencing consumer behavior elsewhere, particularly across Asia-Pacific, according to the report.
The shift is also blurring the traditional distinction between online and offline retail, as consumers move between physical stores, e-commerce platforms, social media and other digital channels during the purchasing process.
“The next generation of retail will be shaped by businesses that can connect consumer intelligence across physical and digital commerce,” Rachel White, president of Asia-Pacific at NIQ, said. “Brands that understand how consumers discover, evaluate and purchase products across every touchpoint will be better positioned to anticipate change and drive sustainable growth.”
NIQ said brands would need greater visibility across every stage of the consumer journey, from product discovery and engagement to purchase and loyalty, as commerce ecosystems become more interconnected.
Success increasingly depends on understanding how retail, e-commerce, social commerce and digital channels work together rather than as separate ecosystems, the report said.
Shining 3D: Revolutionizing scanning with AI precision
A coffee bean’s journey at the CIIE
In numbers: China’s AI and digital economy achievements
In Photos: 2026 WIC Digital Silk Road Development Forum opens in Xi’an
Wuhan air conditioner shipments to Europe soar 88% in June
Round-up of 2026 China Storyteller Partnerships tour in Henan
Most Viewed in 24 Hours
‘);
/*]]>*/
Policies concerning expats, foreign enterprises in July 2026
A look at China’s economy in H1 of 2026Top 10
Top 10 countries attracting Chinese tourists
Business focus
Guangdong to scale up future industry drive
Hainan Free Trade Port a global launchpad
China Data
Pudong’s GDP growth surges 6.1% to $138b on back of high-tech development
SOEs
SOEs return more profits to State
China’s central SOEs invest 1.1t yuan in Xinjiang during 14th Five-Year Plan period
Special
China International Supply Chain Expo
2026 Summer Davos
BACK TO THE TOP
English
中文
Copyright 1994 – . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
About China Daily
Advertise on Site
Contact Us
Job Offer
Expat Employment
FOLLOW US
