Burger King overhauls chicken nugget recipe after consumer complaints | QSR Web
Food & Beverage
Burger King overhauls chicken nugget recipe after consumer complaints
Burger King is overhauling its chicken nuggets and dipping sauces beginning today after a customer feedback initiative revealed widespread dissatisfaction with the previous menu item. according to a press release.
According to the company, thousands of calls and texts described the old nuggets as “rubbery,” “dry” and “disappointing.” In response, the fast-food chain developed a new recipe featuring 100% white meat, a crispier breading, an updated marinade and new box packaging.
“We take guest feedback seriously, and when we received thousands of texts, calls, and comments telling us our nuggets needed a total overhaul, we listened,” Amy Alarcon, head chef for Burger King U.S. and Canada, said in the release. “Our culinary team evaluated every element of the experience, from the chicken and breading to the sauces that bring it all together. Throughout the process, we invited real guests — including some of our toughest critics, kids — to test and refine the recipe, helping us create a nugget we believe delivers the quality, taste and experience that they have been asking for.”
To accompany the nuggets, Burger King is introducing a limited-time Special Savory Sauce, which blends sweet, tangy and lightly spicy flavors with BBQ seasoning. The chain is also rolling out refined, upgraded versions of its classic honey mustard, buffalo and sweet and sour sauces.
The menu updates are part of an ongoing campaign by the company to improve its food quality and overall customer experience based on direct consumer input.
Burger King operates more than 19,000 locations in more than 120 countries and U.S. territories.
ChickenFood & BeverageBurger King
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