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ANA Says FIS Campaign Generated $26M in Contract Value
ANA’s June 4, 2026 announcement of the B2 Awards said FIS’s Money in Harmony campaign, with agency Sid Lee USA, generated $26 million in attributable contract value and a 57% increase in demand and lead-generation effectiveness. Business Wire’s June 9 version of the same release repeated those two figures but omitted a 700% ROI claim tied to a $6 million media investment that appeared in ANA’s original release.
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ANA’s June 4 release named FIS and Sid Lee USA winners of Best in Show for the Money in Harmony campaign
ANA reported a 57% increase in demand and lead-generation effectiveness and $26 million in attributable contract value
ANA’s release also cited a 700% ROI on a $6 million media investment; this line does not appear in Business Wire’s June 9 version
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- ANA Reveals Winners of the 2026 B2 Awards ↗· Association of National Advertisers
- ANA Reveals Winners of the 2026 B2 Awards ↗· Business Wire
- Complete list of winners and program details ↗· B2 Awards
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