The memory of a great experience can last a lifetime, and that realization is what ultimately drew Amy Naples to entertainment marketing. Her work has focused on how entertainment is presented, experienced and ultimately remembered by audiences.
Naples’ career has spanned ticketing and entertainment marketing, including working with the Phoenix Suns and the 2008 Beijing Olympics and Paralympics. In Las Vegas, she managed multimillion-dollar marketing budgets and campaigns for Caesars Entertainment’s residencies, production shows and Strip attractions before leading the marketing division at Kirvin Doak Communications.
At AREA15, Naples oversees marketing, partnerships, digital growth and guest experience for the expanding entertainment district. She directed marketing strategy for Zone 2: The Terminals, a 30-acre expansion featuring Universal Horror Unleashed, Universal Destinations & Experiences’ first year-round horror attraction, as well as new dining, art installations and other attractions.
Her community involvement includes volunteering with Make-A-Wish Nevada and WISE Las Vegas, supporting charitable work locally and women in the sports and events industry.
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