‹ Back to IndustriesSoftware & Technology
Survey: AI Boosts Productivity, but Few Firms See Profit Impact
McKinsey’s 2026 survey found 80% of respondents said AI improved their individual productivity, but only 37% reported AI contributing to their organization’s EBIT, a share essentially unchanged from the prior year. Deloitte’s parallel 2026 research found companies split between surface-level AI use (37%), redesigning key processes (30%), and deeper transformation of products or business models (34%).
This story was produced throughMarketScale. See how Software & Technology teams put it to work withExecutive Thought Leadership.
AI increases worker productivity but has not significantly improved profitability for most firms.
Enterprises report individual productivity gains from AI, but most have yet to see it contribute to earnings.
There is a disconnect between productivity gains from AI and actual profit impacts.
Want to get featured in MarketScale Software & Technology?
Create a free MarketScale workspace and get your company’s expertise featured across our Software & Technology coverage. No credit card, no demo required.
- The State of AI in the Enterprise – 2026 AI report (US) ↗· Deloitte Insights
- The State of AI in the Enterprise – 2026 AI report (UK) ↗· Deloitte Insights
- The state of AI in 2026: On the road to ROI ↗· McKinsey & Company
Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.
Buyers ask AI engines who to consider, and published expert answers are what those engines cite.
Get your team featuredSee how it works15 minutes, straight to a calendar.
MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
