For Ahold Delhaize USA and its CPG partners, the collaboration helps strengthen the connection between content, media and commerce.Ahold Delhaize USA
Ahold Delhaize USA announced Wednesday a new collaboration with Pear Commerce to further expand its digital commerce capabilities across its five omnichannel grocery brands: Food Lion, The GIANT Company, Giant Food, Hannaford and Stop & Shop.
Beginning this month, shoppers will be able to move directly from meal inspiration and product discovery to their online grocery carts. Through Pear Commerce’s technology, shoppers can add items to their carts from recipes on consumer packaged goods (CPG) partner websites, brand product pages and store locator tools, creating a more seamless connection between content and commerce.
Through the integration, the stores and ecommerce platforms of Ahold Delhaize USA’s local brands will be connected to a broad network of CPG partners and digital touchpoints. This includes shoppable recipe experiences that allow shoppers to browse recipes and add ingredients directly to their carts, along with shoppable product pages and store locator tools that help facilitate purchases online and in stores.
For Ahold Delhaize USA and its CPG partners, the collaboration helps strengthen the connection between content, media and commerce—supporting more efficient paths to purchase and enabling brands to engage customers across a variety of digital experiences. The integration also creates new opportunities to connect AD Retail Media investments more directly to shopping actions, helping brands engage shoppers closer to the point of purchase.
