Honasa Consumer Q1 FY27: Ad spend rises 16.7% to ₹241 crore as revenue reaches ₹755.95 crore
Honasa Consumer’s advertisement expense rose 16.7% year-on-year to ₹241 crore in the first quarter of FY27, even as the beauty and personal care company improved profitability. Ad spending accounted for 31.8% of revenue during the quarter, compared with 34.6% a year earlier.
The parent company of Mamaearth reported a consolidated revenue from operations of ₹755.95 crore, compared with ₹595.25 crore in Q1 FY26. Total income increased to ₹778.46 crore from ₹619.14 crore a year earlier.
Profit before exceptional items and tax rose to ₹119.24 crore, compared with ₹55.59 crore in the corresponding quarter last year. There were no exceptional items in the June 2026 quarter.
Profit after tax stood at ₹90 crore, while EBITDA more than doubled year-on-year to ₹110 crore, with an EBITDA margin of 14.1%. The company said Q1 FY27 marked its highest-ever quarterly profit.
E-commerce grows 20%+, quick commerce in focus
Honasa’s e-commerce channel grew more than 20% year-on-year in Q1 FY27. The company identified gaining share in quick commerce and expanding its presence on platforms with stronger reach in Tier-2 and smaller cities as key priorities.
Across its focus categories, the company reported growth of more than 35%, supported by e-commerce, general trade and modern trade.
Mamaearth sees record brand searches
Mamaearth accelerated to high-teens growth during the quarter, led by its focus categories. The brand recorded its highest-ever brand searches, with indexed searches rising to 136 in Q1 FY27 from 100 a year earlier.
Honasa also highlighted purpose-led and reactive social media activations, along with engaging content, as part of its efforts to strengthen brand relatability.
The brand also gained market share in key categories. Its value market share in face cleansers reached 6.9%, up 138 basis points year-on-year, while its share among handlers increased to 11.2%.
Offline sales grow more than 40%
Honasa continued to expand beyond its digital-first roots, with both general trade and modern trade showing more than 40% growth during the quarter.
The company’s FMCG retail reach stood at around 3 lakh outlets as of June 2026. Modern trade distribution expanded to more than 90% of the relevant store universe, while face cleansers and shampoos gained share in key modern trade accounts.
The company said the stronger contribution from offline channels also supported the improvement in EBITDA margins.
The Derma Co crosses ₹1,000 crore ARR
The Derma Co crossed a ₹1,000 crore net sales annualised run rate during the quarter, while brand searches increased 34% year-on-year.
The brand expanded its presence to more than 50,000 outlets, and its face cleanser business crossed a ₹200 crore annualised run rate.
Younger brands also grew more than 40% during the quarter, with Honasa citing continued traction in Gen Z-focused products, premium serums, men’s skincare, hair colour and sunscreen.
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First Published on August 13, 2026, 16:26:34 IST
