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AdLift bags SEO and content marketing mandate for Baby Forest
Under the mandate, the agency will oversee the brand’s organic growth strategy, focusing on both traditional search engines and AI-driven search platforms.
Social Samosa17 Jun 2026
15:43IST
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Digital marketing agency AdLift has been appointed to manage search engine optimisation (SEO) and content marketing for Baby Forest, an Ayurveda-inspired baby care brand.
The scope of work includes technical SEO, content development and visibility optimisation across AI-powered platforms such as ChatGPT, Google Gemini and Perplexity AI. The agency will also implement Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) strategies alongside conventional SEO practices.
The partnership aims to improve search visibility, strengthen Baby Forest’s presence in the baby care category and drive organic traffic and business growth through non-paid channels.
Commenting on securing the mandate, Prashant Puri, Co-founder and CEO, AdLift, said, “Search is no longer limited to blue links. Today, consumers are discovering brands through AI-generated answers, recommendations, and summaries. Our focus with Baby Forest is to build strong visibility across both traditional search and emerging AI platforms, ensuring the brand is consistently present where modern consumers are making decisions.”
He added, “We see AI-led SEO contributing significantly to organic revenue growth over the next 12 to 18 months. For a category like baby care, where trust and information play a critical role, content and visibility will directly influence conversion outcomes.”
Speaking on the partnership, Onkar Singh, Head of Digital Marketing, Baby Forest, said, “As we scale, organic search remains a critical growth driver for us. AdLift’s expertise in combining content with AI-led search strategies aligns well with our vision to reach conscious parents at every stage of their journey.”
The partnership comes as brands increasingly adapt their search strategies to account for AI-powered discovery tools and generative search environments, alongside traditional search engines.
Prashant PuriSEO and Content marketingbaby forest
