Hinterstoder: Achieving even greater service quality with AI voicebot and CRM system
The Hinterstoder-Wurzeralm mountain lifts are consistently pursuing their path in tourism innovation and digitalization. Following the successful introduction of an employee app for internal communication and the comprehensive digitalization of ticketing, the next step is now underway: With an intelligent AI voicebot and a modern customer relationship management (CRM) system, service quality, accessibility, and personalized guest support will be further enhanced.
The AI voicebot can answer up to 30 inquiries simultaneously, significantly improving accessibility and conserving personnel resources. The goal of these new technologies is to better understand visitor needs and tailor services to their specific requirements. This allows for even more personalized offerings, information, and communication measures.
Guest service is the focus.
“Our guests are at the heart of everything we do. For us, digitalization is not an end in itself, but a tool to make stays in Hinterstoder and on the Wurzeralm even more pleasant and personalized. With the CRM system, we get to know our guests better and can further develop our offerings in a targeted manner. At the same time, the AI voicebot ensures that information is available quickly and easily – around the clock,” explains Rainer Rohregger, CEO of Hinterstoder-Wurzeralm Bergbahnen AG.
With these investments, the Hinterstoder-Wurzeralm mountain lifts underscore their commitment to continuously expanding and improving their digital offerings. “Our goal is to provide our guests with the best possible support at every stage of their visit – from initial information and booking to their time on the mountain and beyond. The better we understand our guests’ needs, the more effectively we can develop our services and offer the highest quality,” says Andrea Zielinski, Head of Marketing at Hinterstoder-Wurzeralm Bergbahnen AG.
Through consistent digitalization, the Hinterstoder-Wurzeralm mountain lifts are laying the foundation for an even more personalized guest experience and simultaneously setting the course for future-oriented tourism development.
