Browsing: quality

A+ Content is the rich media widget on the Amazon product detail page. Through visual assets, brands communicate unique product and brand value to help customers make informed purchase decisions. Selling partners using high-quality A+ Content boost their sales by 8–20 percent compared to those without it. A wide variety of brands, from established brands…

CRM

Forrester has just released the results from its annual Customer Experience Index (CX Index™) rankings. Unfortunately, US consumer perceptions of CX quality have dropped for an unprecedented third year in a row and are now at their lowest point since the inception of the CX Index. What’s more, performance dropped in all three dimensions of…

CRM

Gen Z is becoming an increasingly influential consumer group in Australia, but it is also one of the most misunderstood. Marketing strategies often describe a single generation of digital-native shoppers who prioritise sustainability, embrace technology and expect personalised experiences. The reality is far more complex.