A digital marketing agency based in the Tees Valley has secured a major contract with ITV to boost the online visibility of its new horse racing odds comparison app.
Stockton-based iGaming Agency, a trading name of Affili8 Marketing Limited, will deliver SEO, app store optimisation, and AI search visibility services for ITV OddsFinder under a 12-month contract.
Chris O’Rourke, director and co-founder of iGaming Agency, said: “Winning work with ITV is a proud moment for everyone here.
“There’s a view that the specialist agencies serving global brands all sit in London, and that simply isn’t the case anymore.
“We’ve built a team in the Tees Valley that competes at the top of a demanding international sector, and ITV coming to us on a referral shows that work speaks for itself wherever you’re based.”
Mr O’Rourke said the agency was referred to ITV before being selected through a competitive pitch process.
The new app aggregates real-time horse racing odds from major bookmakers, providing users with a single platform to compare prices.
As part of the contract, iGaming Agency will enhance the app’s visibility across search engines, app stores, and AI-driven discovery platforms such as ChatGPT and Google‘s Al Overviews.
The firm brings over a decade of combined experience in the iGaming sector and has delivered campaigns for brands including BOYLE Sports, Lottomart, OddsMonkey, and Racing TV.
The deal marks another milestone in a year of growth for the agency. Affili8 Marketing recorded its first £1 million turnover in the last financial year.
Mike Barrett, ITV Controller of Agency & Client Sales, said: “Affili8 came to us on a strong recommendation and brought a track record in this sector which made them the right partner to help us grow the platform.”
The latest contract adds another high-profile client to the agency’s portfolio.
The company started as a small Tees Valley start-up and has since grown into a global specialist in digital marketing for the betting and casino industries.
