August 11, 2026 | 4 min to read
38th Annual Marketing Excellence Awards
The freshest ideas don’t always come in a box.
The 14 winning entries in the Produce Business 38th Annual Marketing Excellence Awards demonstrate how today’s produce marketers are thinking outside the box — breaking away from traditional marketing playbooks to capture attention, build stronger consumer connections, and drive measurable sales.
Whether through social media campaigns, retailer partnerships, influencer collaborations, creative displays or innovative digital strategies, this year’s winners transformed fresh produce into memorable brand experiences. They told stories, sparked conversations and inspired consumers to see fruits and vegetables in new ways.
This year’s Produce Business 38th Annual Marketing Excellence Awards program celebrates organizations that pushed creative boundaries through breakthrough innovation, digital transformation and meaningful community engagement.
Special thanks go to all the entrants for taking the time to submit and share the required material and results for judging. The number of imaginative and compelling entrants made the judges’ task especially challenging, and we encourage those companies that did not win to apply next year. In celebration — and for inspiration and learning — the top 14 campaigns awarded with Marketing Excellence are presented on the following pages.
