Browsing: Campaigns

Recent ad campaigns from several different brands are trying to be a little bit of both. Denny’s and Skittles borrowed the feel of sitcoms, JCPenney riffed on a docu-drama/reality show, and Johnston & Murphy parodied SportsCenter.

Pennsylvania Rep. Rob Bresnahan is promoting a bill to give data center-wary municipalities greater control over whether the facilities can be built, a message featured in a new television ad the Republican congressman is running in the Scranton and Wilkes-Barre area.

If you’ve scrolled through social media or watched TV, you’ve probably seen campaigns featuring women describing how difficult weight loss can be. These say you’ve probably “tried everything”. Then, viewers are encouraged to “talk to a doctor” about managing their weight.

The Cybersecurity and Infrastructure Security Agency (CISA) on Sept. 9 confirmed that an out-of-bounds write bug in WatchGuard Firebox that CISA added to the Known Exploited Vulnerabilities (KEV) catalog in December was now being used in ransomware campaigns.While security pros said the timeframe from disclosure to added to the KEV and then exploited by ransomware…

Artificial intelligence (AI) is changing the way marketers ideate, execute, launch, and track campaigns. As audiences become more fragmented, their attention is dispersed across a wider range of channels, such as social media, streaming services, and more. This means that marketing teams can no longer afford to generalize their messages, as hyper-personalized content is quickly…

It’s no secret that the power of AI in advertising relies on quality data. The companies creating that data infrastructure, like Databricks, are setting the course for the future of the industry.

With easy, plug-and-play options to get them running use our top 10 automation workflows so you can make this holiday season your biggest, most profitable, and easiest ever.

Microsoft Advertising is making another change to how advertisers use automated bidding, this time removing Max CPC from the setup of new campaigns.

Coppell Independent School District said a marketing campaign to increase student enrollment is working as they try to combat declining numbers.

The 14 winning entries in the Produce Business 38th Annual Marketing Excellence Awards demonstrate how today’s produce marketers are thinking outside the box — breaking away from traditional marketing playbooks to capture attention, build stronger consumer connections, and drive measurable sales.