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Microsoft Advertising is making another change to how advertisers use automated bidding, this time removing Max CPC from the setup of new campaigns.

Coppell Independent School District said a marketing campaign to increase student enrollment is working as they try to combat declining numbers.

The 14 winning entries in the Produce Business 38th Annual Marketing Excellence Awards demonstrate how today’s produce marketers are thinking outside the box — breaking away from traditional marketing playbooks to capture attention, build stronger consumer connections, and drive measurable sales.

What could become one of the most important ad platforms of the next decade is live, and most advertisers still haven’t run a single campaign on it.

Marketing automation has been established as an indispensable technology in efforts to enhance customer engagements, optimize digital marketing, and ensure increased operational efficiency. With the increasing competition in the digital world, automation technology is being used to help marketing departments provide customized experience and reduce workload on repetitive tasks.