What if finding a girlfriend wasn’t about swiping, but about marketing?
The production team behind Cashtronaut is currently in Utah conducting a real-world social experiment to answer one question: Can traditional marketing techniques help someone find a girlfriend better than a dating app?
The experiment follows Ethan, a 28-year-old Utah native who hasn’t been on a date since high school and has never had a girlfriend. Instead of creating another dating profile, the team is treating Ethan like a brand launch, building a full-scale marketing campaign designed to create authentic, real-world connections.
- A billboard on State Street in Provo
- Flyer distribution throughout the Provo and Salt Lake City area
- Paid Meta and TikTok advertising campaigns
- An organic TikTok strategy documenting Ethan’s journey
- A dedicated website: BeHisGirlfriend.com
Want to see how it turns out? Follow Cashtronaut on YouTube for the episode and future challenges. youtube.com/@Cashtronaut100M
Cashtronaut is a YouTube-based competition series created by the team behind ATLAS:EARTH that puts real money into real-world challenges to see what happens under pressure. New episodes drop twice a month, featuring IRL competitions, social experiments, and location-based challenges with real stakes. To date, Cashtronaut has awarded more than $120,000 in cash prizes, with episodes filmed across the country. For updates and new episodes, visityoutube.com/@Cashtronaut100M.
Cashtronaut is also casting contestants for upcoming episodes. Anyone 18+, competitive, good-natured and comfortable on camera can apply through the ATLAS:EARTH app by selecting “Get on the Show” in Settings.
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