Technology experts at theConsumer Goods Sales & Marketing Tech Summithad the opportunity to step into the spotlight and share their insights in a video Q&A session. In these video interviews, they highlight the sales and marketing trends impacting the consumer goods industry.
The Speakers
- Yinka Osidipe, Global Head of Industry, GTM, Consumer Goods, ServiceNow
- Chad Schumacher, Chief Product Officer, Demand Chain AI
- Rajiv Prabhakar, Founder, Ivy Mobility
- Ashish Dubey, AVP, Head of Sales, Retail, Consumer Goods & Distribution, LTM
- Dennis Carringi, Head of Client Development and Customer Success, MikMak
- Holly Batagower, Senior Director, Customer Success and Growth, Snap2Insight
- Kurt Kaiser, Senior Director, Marketing, UpClear
Key Themes
Marketing to AI Agents:Traditional search engine optimization is giving way to generative and answer engine optimization (GEO/AEO). Brands must adapt from influencing human shoppers to ensuring their specific SKUs are recommended when consumers ask chatbots and AI agents for product suggestions.
Foundational Data Over AI Hype:Several leaders cautioned against treating AI as a magic switch. Before organizations can achieve full autonomy or leverage AI agents effectively, they must invest in cleaning their data and establishing a solid digital core.
The Continued Importance of Physical Retail:Despite the buzz around e-commerce and AI shopping agents, physical stores remain critical. In-store shelf availability, proper product assortment and quick-commerce fulfillment (such as 10- to 30-minute dark-store delivery) are essential to capturing sales.
Speed, Silo-Breaking and Action:The next era of CPG growth belongs to organizations that break down internal walls between marketing, commerce and sales channels. Rather than chasing endless data precision, winners will prioritize speed, hyper-personalization and a “bias toward action.”
