Browsing: consumer

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After 25 years in consumer marketing, I stepped into my first B2B role about 18 months ago. Before that, I spent my whole career in consumer marketing, working on powerhouse brands like Procter & Gamble, Hilton, American Express and many more. And yes, the B2B learning curve has been steep. Fire hose feels about right.…

BW Online BureauNov 03, 2026 The mandate covers Safewash, Softouch, Maxkleen, Giffy, Glucovita, Sweet ‘n’ Healthy, JO, Chandrika and Soundarya

Godrej Consumer Products is changing the way it deploys its advertising budget, balancing pressure from rising input costs with a push to build stronger digital capabilities and improve the returns on media investments.

The traditional shopping mall is undergoing a major transformation as changing consumer habits, online shopping, and competition from big-box retailers force owners to reconsider how they use their spaces.

Springbok Agency is examining how brands can maintain customer loyalty as consumers become more willing to switch providers in response to rising prices and product shortages. 

Tata Consumer Products is increasing its focus on the digital storefronts where consumers discover and buy everyday goods. The company putting more money into product visibility and shopper marketing as quick commerce becomes a more important channel for its growing food brands.

New shelves quickly emerged. Agentic, social, and quick commerce are already radically changing the way consumers shop; now shoppers discover what they want to buy before getting to a retail shelf, via social pages, AI agents, and the like—and more buy products in the same channel. Agentic commerce alone will influence about $1 trillion in…

He said e-commerce and quick commerce were more relevant to Pidilite’s consumer-facing business than its B2B operations, given the latter’s higher-volume requirements. The company did not disclose the absolute revenue contribution of online channels or provide a split between digital and offline sales.

Oct 28 (Reuters) – The top US agency for consumer financial protection is not adequately protecting databases with large ‌volumes of sensitive consumer and business information, potentially exposing them ‌to hackers or theft, a watchdog report said on Wednesday