McDonald’s integrations with Uber build on the restaurant’s plans to expand its loyalty program to build more frequency with members.
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Dive Brief:
- McDonald’s and Uber have expanded their partnership by connecting Uber with the MyMcDonald’s Rewards loyalty program, the companies announced Monday. Uber Eats is now the preferred integrated delivery fulfillment partner in the McDonald’s app.
- Starting this month, MyMcDonald’s Rewards members in certain markets will be able to redeem their points on Uber rides as part of a seasonal activation in the McDonald’s app.
- The companies will deepen the partnership with additional loyalty perks in the future. Plans include letting McDonald’s loyalty members earn points on orders placed through Uber Eats and redeem those points for benefits including Uber ride offers.
Dive Insight:
McDonald’s loyalty and delivery integrations with Uber build on the restaurant’s plans to drive more frequency from loyalty members by offering a wider variety of benefits.
Customers can now place and track their orders through the McDonald’s app, according to the companies. They can also choose to order McDonald’s directly through the Uber Eats app.
“By building on our longstanding relationship with Uber, we’re making the customer experience even easier, more reliable and more rewarding, while continuing to give our fans choice in how they order McDonald’s.” Mason Smoot, Senior Vice President of Global Franchising and Delivery at McDonald’s, said in a prepared statement.
McDonald’s and Uber launched their partnership in the U.S. in 2017, and McDonald’s is now available through Uber Eats in 30 countries.
The McDonald’s app will play a major role in Make It Golden, a multiyear commitment to improving the brand’s customer experience. Planned updates include revamping the loyalty program to add tiers and letting customers leave reviews inside the app to improve feedback collection.
