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95% of B2B marketers use AI in 2026, but fewer than 4 in 10 say it’s actually <a href="https://bitcomme.com/remote-work-squeezes-out-early-career-talent-hbr/” title=”Remote work squeezes out early-career talent: HBR”>working
CMI’s 2026 B2B research shows that while 95% of B2B marketers use AI, less than 40% feel it’s delivering significant performance gains. Additionally, the average size of buying committees has increased to 11.2 members. This highlights a disconnect between AI adoption and its perceived effectiveness in marketing.
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Key facts, context, and what it means, in one minute.
95% of B2B marketers use AI technology by 2026.
Fewer than 40% of these marketers believe AI is effectively improving performance.
The average buying committee size has reached 11.2 members.
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MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
