Industry UpdatesLatest Stories
Wendy’s appoints Tariq Hassan as Chief Marketing and Customer Growth Officer
Tariq Hassan, who previously held a senior marketing role at McDonald’s, will lead Wendy’s marketing, customer growth and brand-building efforts.
Social Samosa25 Aug 2026
10:27IST
New Update
The Wendy’s Company has appointed Tariq Hassan as its Chief Marketing and Customer Growth Officer, a newly created role effective immediately. Hassan will report to President and Chief Executive Officer Bob Wright and join the Wendy’s Senior Leadership Team.
Lindsay Radkoski, who has served as Chief Marketing Officer, U.S. since 2024, will depart the organisation following a transition period with Hassan over the coming weeks.
Hassan brings more than three decades of experience across global marketing, customer experience, digital transformation and brand building, with experience spanning restaurants, technology and consumer brands. He previously served as Senior Vice President, U.S. Chief Marketing and Customer Experience Officer at McDonald’s, where he worked on marketing modernisation, digital and loyalty engagement, and customer-led campaigns and menu innovation.
Prior to McDonald’s, Hassan held senior leadership positions with U.S. consumer brands and agencies, focusing on brand repositioning, customer experience and data-driven marketing.
Commenting on the appointment, Bob Wright said, “Tariq’s appointment is another meaningful step in returning Wendy’s to profitable growth. He is a proven brand and team builder with a distinctive ability to connect culture, technology and consumer insight to drive measurable growth. He has demonstrated the impact that highly effective marketing, digital activation, menu innovation and culturally relevant brand engagement can have on restaurant performance and customer loyalty. He will be instrumental in sourcing and developing talent and building new capabilities in the organization to help Wendy’s recapture its position as the quality leader in the QSR industry.”
Hassan said, “Wendy’s is an iconic American brand that has something special most brands spend decades trying to build, a real point of view that our customers genuinely feel. My focus will be on reigniting that passionate connection with our brand to show up more powerfully in every experience, everywhere our fans meet us. Working alongside Bob, the leadership team, our franchisees and restaurant teams, I see enormous opportunity to reshape how we tell this story, starting with the food itself, to drive growth for our customers, our franchisees, and our shareholders.”
The company said Hassan’s responsibilities will include strengthening marketing and customer growth capabilities, with a focus on brand engagement, digital activation, menu innovation and customer experience.
Wright also acknowledged Radkoski’s contribution to the company. He said, “On behalf of the Wendy’s Board and leadership team, I want to thank Lindsay for her many contributions over the past 15 years. Lindsay’s commitment to Wendy’s and dedication to our customers, franchisees and Company have always been a hallmark of her service. We are grateful that she will support a smooth transition and wish her continued success.”
wendysTariq Hassanmarketing appointments
