Veterans United Home Loans has promoted Jeremyah Grigery to chief marketing officer, the company announced Monday.
Grigery will oversee the Columbia, Missouri-based lender’s long-term marketing strategy, with an expanded mandate to strengthen the Veterans United brand and deepen engagement with veterans and military families, according to the announcement.
As CMO, he will guide the evolution of Veterans United’s marketing organization across paid and organic channels, balancing performance marketing with longer-term brand building in support of the company’s mission of helping veterans and military families use their VA home loan benefits.
“Jeremyah has been instrumental in shaping how Veterans United shows up for the Veterans and military families we serve,” Nate Long, CEO of Veterans United Home Loans, said in a statement. “He has paired sharp marketing instincts with a genuine commitment to our mission, building a team and a strategy that consistently set the standard in our industry. I have no doubt his leadership will carry both our brand and our business forward for years to come.”
Grigery joined Veterans United as an intern in 2012 and rose through the ranks to become vice president of marketing, the role he held prior to the promotion. Over roughly 14 years with the company, he has helped build one of the nation’s largest mortgage marketing operations while the lender has remained as the top VA purchase lender, based on Department of Veterans Affairs data cited by the company.
“Our marketing strategy is simple — help Veterans and military families learn about their hard-earned VA home loan benefits,” Grigery said in a statement. “Everything we create is in service of helping Veterans and their families achieve the American dream of homeownership.”
Veterans United reportedly closed more than $26 billion in loans in fiscal year 2025 and has been the nation’s largest VA purchase lender for 10 straight fiscal years The company is a full-service national direct lender licensed in all 50 states. It is not endorsed or sponsored by the VA or any government agency
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.
