BySandra Halliday
Published October 5, 2026Reading time2 minutes
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Very Group adds further to AI offer with personalisation option
BySandra Halliday
Published
October 5, 2026
The Very Group is enhancing the customer experience with AI-powered personalisation, it having partnered with Made With Intent on the tech.
The group, which operates digital retailers Very and Littlewoods, will offer its customers a more personalised experience than before by using over 800 behavioural signals courtesy of Made With Intent’s agentic decision engine.
This predicts customer’s intent “in real-time, helping to decide what they see and when”.
Based on customer behaviour and intention, Very will now be able to “spotlight discount offers unique to customers based on individual shopping trends, as well as provide prompts at crucial moments throughout the shopping experience”.
Made With Intent’s engine is “built on a proprietary model and optimisation AI agent that work together to allocate experiences across hundreds of intent combinations, learning what works for which visitors and contexts then applying it to future sessions”.
Very’s digital director Sarah Hanna said the agentic platform “unlocks fast-paced, scalable real-time personalisation that can be executed to help enhance the customer experience, ultimately influencing our commercial KPIs. In fact, in the first month of the partnership, we’ve already seen promising results including revenue per customer increasing by a fifth in one of our agentic strategies, and an uplift in overall conversion”.
She added that the new tech “gives our e-commerce team a brand-new lever that they can effortlessly activate to make a difference on what our customers see and when – whether that’s one-off discounts or personalised payment options. It’s all about giving customers the right experience at the right time.”
