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Vereigen Media bets on buying-committee ABM as 56% of B2B teams name new account acquisition their top goal
Vereigen Media has expanded its Account-Based Marketing (ABM) services to target entire buying committees in order to enhance B2B growth. New benchmark data indicates that ABM is becoming an essential strategy for B2B teams, with a focus on acquiring new accounts. 56% of B2B teams have identified new account acquisition as their primary goal.
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Key facts, context, and what it means, in one minute.
Account-Based Marketing (ABM) is becoming a central strategy for B2B growth.
56% of B2B teams prioritize new account acquisition.
Vereigen Media is targeting entire buying committees with its expanded ABM services.
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- <a href="https://www.globenewswire.com/news-release/2026/07/24/3333019/0/en/vereigen-media-expands-account-based-marketing-services-with-a-focus-on-account-level-revenue-and-buying-group-engagement.html” rel=”nofollow noopener” target=”_blank”>Vereigen Media Expands Account-Based Marketing Services ↗· GlobeNewswire
- What the 2026 ABM Benchmark Survey Reveals About B2B Growth Strategy ↗· Demand Gen Report
- Vereigen Media Announces ‘Boston Marketers Connect’ ↗· GlobeNewswire
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MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
