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Venus Williams built a multimillion-dollar business empire beyond tennis through Eleven, investments, endorsements, architecture and entrepreneurship
Serena Williams, of the United States, reacts as she plays a women’s doubles match between Venus and Serena Williams against Hao-Ching Chan, of Taiwan, and Maya Joint, at the U.S. Open tennis championships, Friday, Sept. 4, 2026, in New York. (AP Photo/Adam Hunger)
Venus Williams’ business resume extends far beyond seven Grand Slam singles titles. Her career prize money is in excess of $42.6 million, and her commercial activities have added another dimension to her financial story. Venus Williams has an estimated net worth of $65 million, according to Celebrity Net Worth, though celebrity wealth estimates can vary.The American tennis star has used her interests in fashion, design, wellness and consumer businesses to build ventures outside of her playing career. She has founded companies, brand roles and minority investments in her portfolio, creating multiple connections to the consumer and sports industries.Watch
How Venus Williams Turned On-Court Hustle Into Off-Court Wealth | Richer Lives by SoFi
Venus Williams’ business portfolio extends beyond tennis success
One of Williams’s longest-running ventures is V Starr, the interior design firm she founded in 2002. The firm is billed as a multidisciplinary design practice working across the hospitality, multifamily, residential and other spaces, with an emphasis on wellness, sustainability and responsible design.Her interest in fashion also included EleVen by Venus Williams, an activewear and lifestyle brand. Williams founded the brand after studying fashion design, blending her experience as an elite athlete with her passion for clothes. The wider EleVen business has also received clean mineral-based SPF products via a partnership with Credo Beauty.Williams has also ventured into health and wellness with his entrepreneurial interests. Her plant-based nutrition company, Happy Viking, added another important consumer business to her portfolio. Topspin Consumer Partners lists Happy Viking along with EleVen and V Starr as companies started by Williams.She also has a leadership role with Asutra, where she served as Chief Brand Officer for the health, wellness and beauty company. This has allowed Williams to extend her commercial footprint into products related to recovery, self-care and everyday wellness.Her business interests have therefore followed several themes already associated with her public persona: athletic performance, design, fashion and wellness. The portfolio includes businesses where Williams has been a founder or in an operating role instead of just traditional athlete endorsements.
Venus Williams added sports investments
and major partnerships
Williams also has investments in businesses that she did not start herself. She and her sister Serena Williams purchased minority stakes in the Miami Dolphins in 2009, giving them a piece of an NFL franchise.Williams expanded her sports investment interests into professional golf when she joined the ownership group of the Los Angeles Golf Club in 2023, and the club competes in TGL and is owned by a group that includes Serena Williams and other prominent figures from sports and business.Williams also became an operating partner at Topspin Consumer Partners, where she assists portfolio companies with marketing, brand exposure and finding potential investment opportunities.Another important part of her commercial career is her endorsement history. Williams has been involved with major companies such as Reebok, Wilson, Gatorade and Ralph Lauren, with her Reebok association being especially notable in the early phases of her professional career.
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The combination of entrepreneurship, design, consumer brands, sports ownership and commercial partnerships makes Williams’ financial profile considerably broader than just tennis earnings. Her career is a casebook on how an elite athlete can translate sporting fame into businesses and investments across a range of industries.
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