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University of Miami <a href="https://bitcomme.com/white-house-launches-water-cybersecurity-pilot-in-texas/” title=”White House launches water cybersecurity pilot in Texas”>launches Master of Science in Marketing
The graduate program combines analytics, AI and real-world consulting experience in one of the world’s leading business hubs.
Miami, Florida, Aug. 31, 2026 (GLOBE NEWSWIRE) — The University of Miami Business School made its mark on graduate marketing education with the launch of its new Master of Science in Marketing, designed to prepare students for a rapidly evolving field shaped by analytics, digital innovations and emerging technology. The program opened its doors to an inaugural cohort of 25 students in fall 2026.
The program arrived at a pivotal moment for the marketing industry. Artificial intelligence, shifting consumer behavior and an explosion of data have transformed what it means to be a marketer. The Business School answered that challenge head-on. By fusing data-driven decision-making, AI and digital strategy with hands-on consulting experience, the M.S. in Marketing was engineered to produce graduates who do not just keep pace with the industry but lead it.
“Marketing today demands a rare combination of creative vision and analytical precision. Our new Master of Science in Marketing is built to deliver exactly that,” said Amy Agramonte, academic director of the Master of Science in Marketing Program. “We are proud to offer a program that prepares graduates not just for the jobs that exist today, but for the careers that will define tomorrow.”
The M.S. in Marketing merges strategy, analytics and innovation through a curriculum designed to build both creative and technical expertise. Students choose between two concentrations—marketing analytics or digital innovation and market development—allowing them to align coursework with career goals and market demand.
The program is offered in two formats. The full-time format spans 10 months across four quarters and is designed for students seeking an accelerated path into the workforce. The professional format extends over 18 months, offering greater flexibility for working professionals balancing career and academic commitments.
Instruction is delivered fully in person at the Coral Gables, Florida, campus.
The M.S. in Marketing is designed for a wide range of students, including early-career professionals, recent undergraduates seeking to deepen their expertise and career changers pursuing a structured path into marketing. An undergraduate degree in marketing is not required; foundational coursework ensures that students from business, communications, analytics and creative backgrounds can succeed and advance quickly.
