Apple Corps Ltd has signed an exclusive global partnership with Universal Music Group that sees UMG handle physical and digital merchandise, licensing and e-commerce for The Beatles.
“We are delighted to partner with UMG on a new global merchandising deal,” said Tom Greene, CEO of Apple Corps Ltd.
“There has never been a more exciting time to work on The Beatles as we look ahead to the 3 Saville Row fan experience in 2027, and our biopic movies in 2028. The Beatles message has never been more relevant or needed in the world today, and we look forward to delighting millions of fans with everything we have planned.”
Sir Lucian Grainge, Chairman and CEO of Universal Music Group, added: “The Beatles embody music’s power to change the world, and that influence makes them one of the most iconic and enduring cultural brands of all time.
“We’re grateful for Apple Corps’ trust as we deepen our global partnership, while protecting and growing The Beatles’ legacy through authentic fan experiences worthy of their artistry. As a lifelong Beatles fan, building on the relationships forged over the past 14 years is one of the great highlights of my career.”
UMG has a long-standing relationship with the band, as steward of The Beatles’ music catalogue.
