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The availability of more granular, real-time data means marketers can see performance change almost constantly. But more signals also mean more noise, and reacting to every change is a surefire recipe for failure.

Lab results come back quickly, often hours, or even days, before a care team has time to review them. Whereas it was once a waiting game, patient-consumers are turning to a new resource to help fill that gap: AI chatbots. Three things healthcare leaders should understand.