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CRM

Global organisations require global market research programmes. Global Customer Experience (CX) programmes are invaluable for standardising feedback and highlighting systemic issues across markets.  

CRM

Personal AI agents, such as Meta’s Muse, OpenAI’s dots, and Google’s Gemini Spark, are contacting companies on customers’ behalf to negotiate bills, pursue refunds, and cancel subscriptions. Most service models are based on assumptions that some customers won’t pursue valid requests and others will give up before reaching a resolution. These agents weaken both assumptions…

From Maurine Proctor: Everybody needs to know about AI. It is here to stay whether we like it or not, Yet, what is the difference between your informative buddy, like ChatGPT that answers your questions, and the reaches of where AI is taking us? Will AI start acting on its own with such intelligence it…

E-commerce is increasingly developing, becoming an important distribution channel for the retail market. However, along with the expansion of online business, the trade of counterfeit goods, goods of unknown origin, smuggled goods, and commercial fraud in the online environment also poses many challenges for management. The number of penalties imposed in Hanoi shows that violations…

Cybersecurity has no shortage of innovation. New AI capabilities, emerging threats, and rapidly evolving products are transforming the industry at an extraordinary pace. Yet many cybersecurity companies describe their products in the same language. Their websites promise intelligence, automation, visibility and control, while their marketing struggles to meaningfully explain what sets them apart.