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If you’re a marketer, creator, or brand owner not making the most of AI for social media, you’re lagging behind your competitors. Our 2026 AI Report found that 95% of social media professionals use AI in their work, and it’s for more than just creating captions.

Seventy-four percent of respondents report departmental or scaled AI adoption at their organizations, including within individual teams or departments, across business functions, and as part of processes and operations, according to the latest OneTrust 2026 AI-Ready Governance Report. The remaining respondents are planning, evaluating, or experimenting with AI, while 1% report no AI use.