Browsing: trend

Reviews are embedded in the consumer shopping experience today, and experiential brands are embracing them with open arms. This year, IRL spaces for real opinions, unfiltered reactions and the freedom to speak openly are cropping up. It’s the antitheses of polished, and the antidote for feed fatigue. Let’s explore “the permission” to be honest in…

Events today are destinations, where learning, connection and commerce converge. And while shoppable event experiences aren’t anything new, we’ve got our eyes on how these spaces are serving as storytelling engines. Let’s take a look at the ways event marketers are curating a little retail therapy across the industry.

Browse products, fill your cart, place an order, and track your delivery on the map. A trend emerged in South Korea this spring that is now being replicated internationally: so-called “Dopamine Sites.” They mimic online stores and delivery services down to the last detail—but nothing is actually paid for or delivered.