Browsing: trend

Stan culture in music is thriving, with social media continuing to boost superfans’ ability to connect and create content, while rallying behind and defending their favorite artists. Most recently, online fandoms have transformed concert experiences into highly coordinated events, from matching apparel to handcrafted accessories to fan chants. To amp up the collective effervescence, brands…

This year, storytelling has propelled from buzzword to standard practice. As event marketers lean into it for their messaging to deepen relationships with audiences and “drop” products into real lives, human faces are serving as design themes across show floors. Let’s take a look at how eye contact is the new eye candy.

Sometimes it’s what people can’t see that unlocks the greatest potential for engagement. The mystery of not knowing what lies beyond the veil—a sample, an interaction, a giveaway—inevitably prompts attendees to take action. And marketers are strategizing accordingly.