Browsing: taught

Disney isn’t just about magic; it offers vital lessons for trade show marketing. In this episode of the Grow Your Show Marketing Playbook Podcast, Informa’s Caitlin Rodgers and mdg’s Emily Golding explore how the principles learned from Disney can transform your event strategies.

When Odeon Cinemas upgraded its Customer Experience (CX) platform this year and rolled out a new AI-powered assistant to handle guest queries, the expected benefits from faster resolution and freeing up human agents were clear. But it was also important to stay true to the values of a brand that has been a staple feature…

On a Friday morning in May 2017, NHS staff in 81 trusts turned up to work and couldn’t get into their own computers. Instead of patient records, their screens showed ransom demands. Appointments got cancelled, ambulances were rerouted, and for a few days, large chunks of the health service just stopped working. The WannaCry ransomware…

FIFA World Cup excitement extended far beyond the stadiums in 2026. As the tournament unfolded across the United States, Canada, and Mexico, it became one of the biggest social media moments of the year, with brands, creators, teams, and fans all competing for attention through real-time reactions, memes, and viral content.

When we lose an artist like Dolly Parton, our first instinct is to return to the music.