Browsing: success

When it comes to software, selling is only half the job. Tech companies also need people who can make sure customers stick around and get their money’s worth. That’s where customer success professionals come in — whose job is to guide clients through onboarding, while deploying products and explaining their nuances, helping solve technical snags…

Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the effects of their efforts.

REB Lokal founder Rébetha Charles stands with a jar of peanut butter (manba lokal). Photo courtesy of Rébetha Charles, used with permission.

Today more than ever, marketers are expected to justify the costs of their programs with data. Content marketing is no different. From basic web analytics to platforms that score and track leads throughout the sales process, you can gather tons of metrics on your audience and your programs. The challenge is determining which ones help…

Bozeman Mayor Joey Morrison spoke about economics at the Aspen Ideas Summit in Tulsa, Oklahoma on Oct. 14 after the Capital One Insights Center and Center on Rural Innovation selected Bozeman as a standout in rural entrepreneurship. Morrison told the Chronicle he used his time on the panel to emphasize that Bozeman’s success has also…

You can no longer buy attention through brute-force media reach alone. Across mobile, desktop, and in the living room, people decide in milliseconds whether to watch or skip. To get more out of our own budgets, Google’s creative, media, and measurement teams overhauled how we build YouTube creative around three rules:

Social media platforms have become a key marketplace for Korean beauty, food and fashion brands, and companies can leverage artificial intelligence (AI) to make their products go viral in global markets at minimal cost, according to an AI expert in Seoul Tuesday.

As private equity investment in professional services matures, many firms are finding that EBITDA growth and scale alone aren’t enough to compound value across multiple ownership cycles.

Using different types of content marketing allows you to cater to your audience’s various needs, preferences, and habits.

Michigan Tech senior Jim Brisson’s work to help students connect with business professionals, industries and the accounting community has earned him the 2026 Campus Influencer of the Year award from the Michigan Association of Certified Public Accountants. He’ll be recognized at MICPA’s Celebrate Awards event on Nov. 11 in Detroit.